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Portugal: A humble and hospitable destination

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Portugal: A humble and hospitable destination

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Portugal’s Dr. Joao Cotrim Figueiredo explained to Euronews why his country puts humbleness and hospitality in the forefront of its tourism campaign. And it is not just because the crisis in the country that did affect the country’s tourism industry. For him, both components form the basis of authenticity his country in the Far West of Europe likes to share with its visitors, who should come and judge for themselves what they find worth coming back for.