Samsung has unveiled its latest weapon in the intensive battle of the smartphones.
The South Korean company is pinning its hopes on the light and slim Galaxy S6 and its curvier brother.
The phone was presented to an eager audience at the the Mobile World Congress trade show in Barcelona on Sunday by Samsung CEO JK Shin.
Designed from scratch, the phone features a casing made from lightweight metal used in airplanes, a step up from the plastic that disappointed many critics of the S5. So will it put the company back on track after losing market share in 2014?
“The final verdict will come from customers”, said Riccardo de Franchis, Marketing Director Samsung Italia. “But I think today we unveiled the most innovative and and beautiful product on the market. So of course, in our opinion, everything points to a strengthening of our market position.”
The markets seem to think so, at least in the short term. Samsung shares were up almost 5 percent after an initially warm reception for the S6.
Some tech publications have described it as Samsung’s best-looking phone so far, although taking market share away from undisputed leader Apple may take more than that.
“The general trend here is that you are not seeing massive leaps of change for both phones”, said Roger Cheng, executive editor of CNET. “Samsung did a lot to tweak the design, added some metal, but overall the phone design looks very similar, but nothing huge and monumental when it comes to big upgrades from year to year.”
The Galaxy S6 is one of the most crucial product launches in the company’s history. The phone goes on sale in April in 20 countries and the markets, as well as Apple, will be watching carefully.