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The Oscars brick by brick and Samsung's not-so-secret secret


Business Line

The Oscars brick by brick and Samsung's not-so-secret secret

The Oscars brick by brick and Samsung’s not-so-secret secret

Who really won the Oscars and what is commoditization?

There were more Oscars than usual this year and more winners.

“The Lego movie” won nothing, but it still claimed the night.

During the performance of the Oscar-nominated song, the producers handed out trophies made of 500 plastic bricks from the toymaker Lego.

Oprah Winfrey, Emma Stone and Channing Tatum got their statuettes and the Danish toymaker became the brand leader across social media, mentioned close to 50,000 times.

The hash tag #LegoOscar was a number one trending topic on Twitter in the US

In our IT-dedicated segment we look at what Samsung is working on right now and the challenges high-end producers face when confronted with the phenomenon of “commoditization.”

We also discover Apple’s cash plans for Europe and how YouTube is going to capture the hearts and minds of the world’s children.

All that – in this edition of Business Line.

Every story can be told in many ways: see the perspectives from Euronews journalists in our other language teams.

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