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There’s more to Life in the Army Reserve (British Army)


One minute of Responsibility

There’s more to Life in the Army Reserve (British Army)

In partnership with

Our latest campaign is designed to show people they can fit more adventure into their life with the Army Reserve.
The creative invites people to discover how the Army Reserve can offer them the challenge, adventure and opportunity they’re looking for, and provide the same excitement, camaraderie and training as the Regular Army, within a time commitment that’s compatible with their existing lives.
The campaign is totally integrated and includes content for web, mobile, CRM and social.
We also created a national launch event, a suite of print templates and an Oculus Rift experience for recruitment fairs featuring 360 degree footage riding a Challenger 2 Tank.
Faith SFX, one of the most prominent and technically skilled beatbox artist in the world, created the music soundtrack made solely with the use of his beatboxing sounds.
Country : United Kingdom
Agency : JWT London
Advertiser : British Army

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