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Rolls-Royce enjoys record year with 4,000 plus cars sold


economy

Rolls-Royce enjoys record year with 4,000 plus cars sold

2014 was a bumper year for Rolls-Royce with sales up by 13 percent on the previous year as it delivered more than 4,000 vehicles for the first time ever.

The British company , which is a wholly owned subsidiary of BMW, saw sales rise 30 percent in the United States, its biggest market. They were up by 40 percent in Europe and 20 percent in the Middle East.

The luxury car maker said buyers are getting younger after it launched relatively smaller, more sporty cars.

In China – its second largest market – it said the average customer is in their late 30s or early 40s, around 10 to 15 years younger than elsewhere.

Given the company’s product portfolio and the growth in its ultra-wealthy clientele, Chief Executive Torsten Mueller-Oetvoes said he was quietly confident about sales for 2015.

Asked if Rolls might consider a move toward greater independence, just as Ferrari is being spun off from Fiat Chrysler, the German executive saw little appeal in such an idea.

“I hope not. I am glad to be part of BMW Group because we can learn from their vehicle development capacities and know-how,” Mueller-Oetvoes said. “Developing the next generation of fuel-efficient technologies is really expensive.”

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