Since 2004, drone strikes in Pakistan have killed an estimated 3500+ people, a disturbing percentage of which have been innocent civilians. Including more than 200 children. The Foundation for Fundamental Rights has been working to raise awareness of this crisis. Drone operators routinely describe their casualties as “Bug Splats” since viewing humans from far above gives the sense of an insect being crushed. Our strategy was to not only address pilots directly and create dialogue, but to also raise awareness globally of this otherwise ignored human-rights issue.
Country : Pakistan
Agency : BBDO Pakistan
Advertiser : Foundation for Fundamental Rights