Ryanair’s charm offensive to shed its image of “cheap and nasty” has paid dividends.The company’s shares hit a record high while over one million more passengers flew with the Irish airline in December last year.
The number of people flying with carrier jumped 20 percent to 6.02 million. The strong trading figures sent its shares up more than three percent to just over 10 euros. Shares have risen to 58 percent as the airline has recovered from last year’s fall in profits.
The company has credited lower fares and its “always getting better” initiative for the boost in business.