Smartphones are winning the battle of the handsets and they now account for two thirds of all new mobile phones worldwide.
The latest research from technology tracking company Garter – covering the July to September period – predicts the number of phones sold this year will hit 1.2 billion.
A total of 301 million smartphones were sold in Q3, 20 percent more than a year ago.
Apple and Samsung’s combined smartphone share totalled 37 percent, a 7.0 percent fall from Q3 in 2013.
In the third quarter of 2014 sales of so-called feature phone were down by 25 percent from the same period last year.
Android appears to have come out ahead in the so-called platform war for operating systems.
Samsung and Apple, which used to very much dominate the market, are losing market share, particularly to Chinese phone makers, as sales increase in emerging markets.
That is because demand is sliding in saturated mature markets like Europe and the US.
By 2018 Gartner predicts that 90 percent of the new handsets sold will be smartphones.