A new Volvo car will soon just be a click away. The Swedish carmaker has outlined its global marketing strategy with plans to introduce web sales and a bigger budget spend on digital advertising.
The announcement comes as Volvo rolls out new models to compete with luxury rivals such as BMW.
Few manufacturers have tried selling directly online, with the exception of Tesla which has cut out traditional dealers. That has led to an effective exclusion from parts of the US.
Volvo has assured its 2,000 global dealerships, half of which are in Europe, that it does not envisage selling without a traditional dealer network.
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