A phone and an ereader, that’s the Yotaphone 2, the world’s first two sided smartphone. The unique Russian made handset has just gone on sale in 20 countries with the Asia Pacific, China, US and Canada markets to follow early next year.
In a competitive marketplace Russian retailers are said to be taking a “wait and see” approach. The first model was criticised for having glitches.
“We can’t compare our phone with any other phone. It has an always-on display which consumes substantially less power on the back side of the phone and it gives you tremendous opportunity to read up to five days. You can do a lot of things nobody else can offer to consumers,” explained Vlad Martynov, Yota Devices CEO.
Earlier this year Russia’s state-run technology company Rostec took a 25 percent stake in Yotaphone.
A company-branded store has opened in London and priced around 700 euros, SIM free the phone will be competing at the higher end of the market.
One online review of the Yotaphone 2 said it, “still feels like a work in progress.”