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Coe presents manifesto behind IAAF presidency campaign

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By Euronews
Coe presents manifesto behind IAAF presidency campaign

<p>Double Olympic champion Sebastien Coe has unveiled his manifesto behind his campaign to become president of World Athletics.</p> <p>As well as pledging an overhaul of the prize money and calendar structure Lord Coe has vowed to maximise commercial growth and heavily focus on youth engagement.</p> <p>Coe said: “Well, I think all ports need modernising and changing. I mean, all sports should be under permanent review. This is not a crisis, this is not – don’t start writing the obituary about my sport. It is in 213 countries and it is very strong, but I think we recognize, and our own internal work shows, we have got an ageing audience and we do need to engage with young people”.</p> <p>Coe, who successfully delivered the London 2012 Olympic Games and has been an <span class="caps">IAAF</span> vice-president since 2007, is expected to face opposition for Athletics’ top job from former pole vault champion Sergei Bubka.</p> <p>Although so far he is the only candidate to replace outgoing chief Lamine Diack.</p> <p>The election is to takes place next August in Beijing.</p>