At the World Travel Market 2014 in London, the leading event for the global travel industry, euronews spoke to Anne Lind from VisitFinland about the main assets of her country’s tourism products. Video in English.
“We are promoting Finland as a country where you can meet the nature and where you can meet with the Finish people. And we call our concept of the campaign ‘meaningful encounters’, meaning that people that come to Finland for a holiday can meet interesting people and can experience interesting activities and they can enjoy the Finish nature with its flora and fauna. That’s what I think is very important nowadays for tourists. Experiences.”