At the World Travel Market 2014 in London, the leading event for the global travel industry, euronews spoke to Pierre Coenegrachts from Wallonia-Brussels Tourism about how Belgium is trying to use big events happening on its soil to bring tourists to the country.
“Because of the crisis you mentioned obviously people go North South, looking for the sun but also people come North to discover some new destinations. We are focusing on Southern France, Italy, Spain, and Germany to bring people over for events. We have big events as I told you coming up next year, but we also have international events such as cycling, Tour de France coming to Belgium next year. Formula 1 Grand Prix in Spa every year, so this brings people coming over for these events, and at the same discover our country. We try to keep them and make them come back. Of course, because of the crisis, people also from the North also try not to go too far, and they try to discover new destinations. And we are among these new destinations for people from Scandinavia for example.”