ArtRio: putting Brazil on the art world's map

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ArtRio: putting Brazil on the art world's map

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ArtRio is the fair that has put Rio de Janeiro on the art world’s map.

This fourth edition offers exhibits from some 100 top galleries from Brazil and beyond, including prestigious heavyweights like David Zwirner, Gagosian, and White Cube.

Brazil has seen its art market grow fast in recent years and the hope is that the fair will serve as a gateway to the international art community.

“We are confident that Brazil is one of the biggest art markets in the world, and we have many cultural ties, which is a positive thing and we must take advantage of it,” says Jordi Mayoral, co-director of the Mayoral Gallery in Barcelona.

ArtRio is more than just an art fair, it’s a platform to educate and raise awareness about art in Brazil. Among the different initiatives on offer during the fair and throughout the year are ArtRio Talks and ArtRio Social, which includes visits to museums for young people and adults, as well as workshops.

“There really are a lot of people who come to the fair and who are very interested in learning about art, which is our goal. We want people to come and be open-minded about art and about learning new things,” says ArtRio director and co-founder Brenda Valansi.

An estimated 50,000 people, most of them Brazilian, are expected to visit the fair, which ends on Sunday (September 14).

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