The media has been dragged into protests over the police shooting of an unarmed black teenager in the US.
CJ Lawrence, a criminal defence lawyer, took to Twitter to highlight what pictures media were using of Michael Brown, 18, who died in St Louis, Missouri, following a struggle with police on Saturday (August 9).
One was of Brown listening to music, the other of him in a sports shirt making what some have suggested is a gang sign with his hands.
Lawrence, who seemingly perceived the media were choosing to use the sports photo over the other, began what became a hugely-popular trending topic.
He posted a tweet with two pictures – one of him graduating, the other in a less favourable light with a bottle of alcohol in his hand. He then asked which picture the media would use if he was shot dead, spawning the hashtag #iftheygunnedmedown
The hastag has been tweeted 160,000 times, double the popularity, at the time of writing, of #RobinWilliamsWillLiveOnForever
How the popularity spread…
#IfTheyGunnedMeDown Tweets should be required reading in every journalism class in America.— JRehling (@JRehling) August 10, 2014