Manchester United have signed a record-breaking deal with sportswear manufacturer Adidas worth the equivalent of €940m over 10 years.
The Old Trafford club will receive €94m a season from Adidas.
The German company will provide United with training and playing kits and have the exclusive rights to sell and distribute dual-branded products globally.
Adidas said it expects the deal will generate €1.8bn in sales for the duration of the contract.
Current kit sponsor Nike recently decided that it will end its association with United at the end of the 2014-15 season.
Get a different perspective
Every story can be told in many ways: see the perspectives from Euronews journalists in our other language teams.