Berlin Fashion Week , just in its eighth year, prides itself on its youthfulness and its ability spot new talent.
And this year is no different, with US fashion entrepreneur Tommy Hilfiger heading the jury which gave the young Italian, Matteo Lamandini, its Designer for Tomorrow award.
Lamandini`s menswear collection was inspired by the zoot suits of 1940`s America, with a strong use of unusual fabrics like tartan.
For the other shortlisted candidates as well, there was an opportunity to see their creations on the catwalk.
Ireland`s Maria Lola Roche brought a collection that was a highlight, with a riot of bright colours and exuberant detail.
But it wasn’t just about the newcomers; German label, Marc Cain has been one of the stalwarts of Berlin fashion week, since it began in 2007. The company’s chief designer, Karin Veit was keen to stress the importance of the event for a German firm, and the opportunity it gives for the country’s fashion industry to attract international attention. He said: “It is always worthwhile being here, because I think it is important to show German fashion in Germany, so I think it is always good to come here. And you have all the international press here too, of course. It is a big story for us.”
And attention was certainly grabbed by the arrival of double Oscar winner Hilary Swank at the Marc Cain show, providing some Hollywood glamour to one of the newest European fashion events but one that’s already looking to catch up with its equivalents in Paris, Milan and London.