Luis Suarez’s footwear sponsor is getting a massive boost as the company’s World Cup poster of the disgraced star prominently features his uncontrollable teeth, and everyone wants to get in on the act with a photo, positioning themselves as if they were being bitten . On the Copacabana beach in Rio, it is proving quite a draw.
“It’s wrong what he did, so, I think the punishment is fair,” said an English fan.
For Uruguay fans it is salt in the wound with only one possible explanation.
“I think Suarez is crazy for biting, crazy, crazy…” said one young man in a Uruguay shirt.
Back home for many he is a misunderstood victim of prejudice, but in Brazil right now he is a poster boy…for all the wrong reasons.