Britain’s most successful fashion label drew a large crowd to its Menswear Spring/Summer 2015 show.
Models for Burberry Prorsum walked in a stylish glass marquee in London’s Hyde Park, to the rhythm of Benjamin Clementine’s live piano performance.
Technicolour wide-rimmed hats dominated the catwalk. The outfits came in arty prints and a rainbow of striking colours, with everything from shades of turquoise and sea green to mustard, purple and pink.
Also featured were the brand’s classic trench coats as well as other coats and accessories in a range of hues from saffron yellow, orange red, copper and storm blue.
According to a Burberry press release, the collection was inspired by novelist and writer Bruce Chatwin.
Entitled ‘Book Covers and Bruce Chatwin’, it featured garments made from cotton, silk, cashmere, linen, printed leather and felt. Some of the models clutched leather notebooks with book cover prints.
Designer Christopher Bailey said the collection also took some inspiration from antique English book covers and other writers.
The 158-year-old British luxury brand has reportedly seen profits rise since designer Christopher Bailey took on the position of CEO earlier this year.
Tiger of Sweden
Making its London fashion show debut on Tuesday June 17 was Swedish label Tiger of Sweden.
Headed up by Scottish designer Ronnie McDonald the brand opened its first London store in October 2013 and now has two stores in the capital.
Its designs combine tailoring and rock ‘n’ roll, with a Scottish/Swedish influence
Baggy, wide-striped, navy blue suits were shown on the catwalk as well as more close-fitted tailored suits in shades of gray, dark navy, pastel pink, burgundy and black.
White-striped shirts resembling those worn by baseballers were teamed with shorts, while a long brown leather coat was sleeveless for a more summer look, as were black leather shirts.
Smart baseball caps were added to the suits and jackets giving them a more casual feel.
McDonald described the Tiger of Sweden collection backstage after the show:
“This season was really about ‘The Warriors’, the movie,” he explained. “We thought it was a fun idea to take the tiger history and then clash it with this tiger gang.”
‘The Warriors’ is a 1979 American cult action thriller drama film directed by Walter Hill and based on So Yurick’s 1965 novel of the same name.
Patrick Grant brought his ready to wear E. Tautz Spring/Summer 2015 collection to the London catwalk.
The creative director of the label, which caters for the street-smart collective, is known for his Savile Row cutting and bold accents of colour
Grant described his latest collection as offering a laid back approach to casual wear.
“We started by exploring the quirky and wonderful world of the British man on his day off. So the way that Brits – when they get to the seaside – all of a sudden become different people, become more exuberant, you know, even just the simple act of taking your shoes off and rolling up your trouser legs and paddling in the sea becomes an act somehow of transformation.”
On the catwalk, a nautical colour scheme represented the beaches and stripes were used throughout on shorts, shirts and heavy-knit jumpers.
A mixture of baggy denim jeans and close-fitted tailored trousers were also on display.
Grant said he thought men were paying more attention to fashion these days.
‘London Collections: Men’ has expanded impressively since the now week-long event broke away from the main womenswear fashion showcases in 2012.
E. Tautz was awarded ‘British Menswear Designer of the Year’ at the 2010 British Fashion Awards.