Netflix is to launch its online movie and TV subscription service later this year in more European countries.
The US company’s major push into new markets will kick off with streaming to France, Germany, Austria, Switzerland, Belgium and Luxembourg where it will be competing with established video-on-demand services.
Previously its European presence has been limited to Britain, Scandinavia and the Netherlands.
The costs of the expansion will mean further losses for Netflix’s international division, the company has warned its shareholders, though those losses are falling.
Netflix currently has 48 million customers for its monthly subscription service in more than 40 countries.
The lion’s share – 35.7 million of them – are in the United States, where it dominates the subscription video-on-demand market.
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