Members of a striking miners’ union (AMCU) in South Africa have rejected the latest pay offer from the world’s top three platinum producers.
The three-month stoppage has hit an estimated 40 percent of global production.
The companies say they can’t afford the union’s demands due to rising costs and low market prices.
They hope to communicate with workers directly via text messages and advertisements.
Get a different perspective
Every story can be told in many ways: see the perspectives from Euronews journalists in our other language teams.