Now Reading:

Easter eggs: Economic crisis does little to dampen demand


Easter eggs: Economic crisis does little to dampen demand


The economic crisis has done little to sour enthusiasm for chocolate, it is been claimed.

Annual consumption in France remained steady throughout the downturn, according to the country’s Syndicat de Chocolat. It is big business: almost 259,000 tonnes of chocolate are consumed every year in France. That is 4.5 kg per person.

In Germany it is double that: 9.0 kg. In Ireland, it rises to 10 kg of chocolate each.

Sales of Easter goods in the UK were unaffected too during the crisis, with the equivalent of €279m euros spent in 2013, according to Reuters.

But chocolate-makers do face challenges.

Demand from emerging markets has sent the price of cocoa surging to near-record highs. Cocoa beans climbed nearly seven percent in London trading this year, heading for a third annual gain.

Easter Sunday fell on April 20 this year, in 2013 it was on March 31. The longer lead-up leaves more time to make chocolate eggs and bunnies and retailers ordered more this year.

Every story can be told in many ways: see the perspectives from Euronews journalists in our other language teams.

Next Article