Samsung goes 'back to basics' with newest Galaxy

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Samsung goes 'back to basics' with newest Galaxy

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Samsung has unveiled its newest smartphone offering, with a lot riding on its success.

The Galaxy S5 has a slightly bigger screen than its predecessor at 5.1 inches as well as improved camera technology and better protection against water and dust.

It also has a fingerprint scanner for security – like Apple’s latest update – and a focus on fitness with a heart-rate detector and built in pedometer.

Samsung is also releasing a new smartwatch and fitness band.

It was one of the pioneers of wearable devices that link to mobile handsets with the Galaxy Gear watch, though that was criticised for its clunky design and difficult-to-use features.

Sony and Huawei have also followed suit though there is still no sign of the rumoured Apple iWatch.

Samsung faces challenges to its earnings from low-price Chinese rivals who are churning out products that look increasingly similar at a time when smartphone sales have started to ease.

“With the Galaxy S5, Samsung is going back to basics,” JK Shin, co-chief executive and president of Samsung’s mobile business, told an audience of Samsung employees, partners and media at the annual Mobile World Congress technology trade show in Barcelona.

“Our consumers do not want eye-popping technology or the most complex technology,” he said. Instead, they want beautiful design, a better camera, faster connectivity and technology that would help them keep fit, Shin said.

Samsung will roll out the S5 globally on April 11, with pricing details yet to be disclosed.