Italy’s fashion titan Giorgio Armani set the scene for the upcoming Autumn-Winter collections with his Emporio Armani menswear show in Milan.
Alongside his traditional sharp suits and tailoring, Armani surprised by sending his models down the catwalk in knitted tights, woolly pants and oversized coats. Accessories included Russian-inspired shapkas and even helmets.
Gucci was on a skinny pants trip at its menswear autumn show.
Models in baby pink and blue strutted down the runway to songs by romantic punk poet King Krule. Gone were the prints that have been easing their way out of the Gucci collections for a few seasons. Creative director Frida Giannini fully exploited Gucci’s roots as a leatherwear company with many leather pieces in this collection, and a lot of black.
From Milan to Hong Kong Fashion Week, where designer Masha Ma presented her new calligraphy-inspired collection “Luxury Dadaism” at a show that attracted the creme de la creme of China’s celebrities. For her collection, the designer teamed up with a graphic designer to create her outfits.
“We created this form called Masha Ma forms. There is a translation from a symbolic kind of urban calligraphy into the patterns. So you have the alphabet from A to Z translated into a pattern. So you type a sentence, it becomes an individual image,” said Masha Ma.
It was the first time the Paris-based Chinese designer showed a collection in Asia – she said she picked Hong Kong because she believes it serves as “the bridge” between mainland China and the Western world.
Masha Ma is famous for her futuristic, minimalistic and feminine designs and her use of the colour white.
Hong Kong fashion designer Henry Lau started his career in costume design for local singers and celebrities. His collection, which he said was inspired by Hollywood, included extravagant, elaborate gowns and suits.
Hong Kong’s position as one of the world’s fashion capitals makes it an ideal location for brands to launch new products or look for collaborations, as well as build their image in Asia.