The very makers of the song are the first to be surprised by its success – Norwegian comedy duo Ylvis have became accidental global pop stars after their spoof video “What Does the Fox Say” went viral on the internet.
Initially made for their late night talk show on Norwegian television, the video has had more than 200 million views since its release in September.
Brothers Vegard and Bård Ylvisåke are now working on a children’s book:
“The storyline is actually the song, it’s the lyrics of the song. Because when we made the song, two things came up. First of all we were supposed to make it like a tagged hit, we thought it would be funny to have merchandise for something that didn’t quite work out, that was a funny idea in itself. But we also felt that the idea ‘What does the fox say?’ was a good idea for a children’s book, no matter what we turned it into as a video,” says Bård Ylvisåke.
The song is the latest in a string of parodies released by the duo. It was produced by fellow Norwegians Stargate, the makers of Rihanna’s videos, and recorded at Jay-Z’s studio in New York. But the brothers are lucid about the buzz born from their song:
“The strange thing about it is that people, especially back in Norway, now expect us to be billionaires because of this, the way people got back in the good old days when they sold records. But the fact is that we have meetings every week now to sort of sit down, look at the whole picture and ensure ourselves that we don’t lose money on this project,” says Vegard Ylvisaker.
Tipped as the Norwegian Gangnam Style, “The Fox” has become the highest-ranked song by a Norwegian artist since A-ha’s number-one “Take on Me” nearly thirty years ago.
The spin-off children’s book of the same name is due out just in time for Christmas.
Copyright © 2014 euronewsMore about:
- 1Podemos: Spanish indignation in Brussels’ corridors of power | euronews, reporter
- 2Israel announces it will seize 400 acres in West Bank | euronews, world news
- 3Japan sounds bluefin warning, calls for 50% catch cut | euronews, world news
- 4Hoverbike on the horizon | euronews, hi-tech
- 5China executes eight Muslims convicted of terrorism | euronews, world news
- 63D printing: a driving force in design and engineering | euronews, hi-tech
- 7Watch: Angry mob throw Ukraine MP into rubbish bin | euronews, world news
- 8Ukraine accuses Russian aid convoy of stealing factory equipment | euronews, world news
- 9#ن: How an Arabic letter was reclaimed to support Iraq’s persecuted Christians | euronews, world news
- 10Young Yazidi girl escapes Islamic State kidnappers | euronews, world news
- 11New car offers freedom for disabled drivers | euronews, hi-tech
- 12EU leaders name Donald Tusk European Council president | euronews, world news
- 13The business benefits of EU chemical regulation | euronews, business planet
- 14Turkish ferry makes high-speed final landing | euronews, no comment
- 15Risk of fresh ash cloud threatens European air travel | euronews, world news
- 16Canada sends hilarious barb to Russia over Ukraine ‘incursions’ | euronews, world news
- 17Man, 27, fails in suicide bid after tigers reject chance to eat him | euronews, world news
- 18Iceland warns Europe’s airlines of possible volcanic eruption | euronews, world news
- 19Thousands of Catalans call for choice on split from Spain | euronews, world news
- 20Iceland puts on a show as two of its volcanoes spew out lava | euronews, world news