A battle of the maps is underway – in Russian speaking countries anyway.
Yandex, which is Russia’s biggest search engine, has launched a service to compete with Google Maps.
The company – which has a 62 percent market share for searches in Russia compared to Google’s 27 percent – already had a map service, but said the new version is more accurate and is being updated more frequently:
The head of Yandex Maps, Andrei Strelkov, told reporters: “We’ve launched a new detailed map of the world. We launched a very fast map of the four key countries [Russia, Ukraine, Belarus and Kazakhstan] where Russian-language Yandex has a presence, and we’ve launched a world map that’s scientifically produced, universal, and adapted to local features. It also has a convenient design.”
Google, and Microsoft’s mapping service, still dominate outside the Russian speaking world, but Yandex said it does have a high take up among Russians travelling abroad.
Google is also trying to make its mark in Russia, launching a new version of its maps for the country.