'Call of Duty' shoots for success

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'Call of Duty' shoots for success

'Call of Duty' shoots for success
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‘Call of Duty: Ghosts’ is the latest in the series of video games by the Activision franchise.

The game celebrated its tenth birthday in style, with a launch party on November 4 in London’s O2 arena.

Smaller parties took place in games shops throughout the UK. More than 300 such shops opened at midnight, specially to sell the first copies to customers.

War sells. And the latest episode of ‘Call of Duty’, the game allowing players to be the ‘First Person Shooter’, looks set to make a lot of money.

The cinematic feel of the game is at the root of its success. Players get the sense they are actually plunged into very realistic and violent scenarios.

Editor of MCV magazine, Christopher Dring, gave his thoughts on the continued success of the ‘Call of Duty’ series:

“There are a lot of great games that come out every year, but this game sells so much more than any other. I think it’s to do with the instant gratification of the title, but also because Call of Duty is a bit like a blockbuster movie. You can play it in four hours, or you can play the multi-player, which can last for months and months,” he said.

“And it creates this community around it where people play with their friends. And that builds and grows, and Call of Duty is getting bigger and bigger every single year as a result of that. And, you know, it’s just a lot of fun.”

This edition, ‘Call Of Duty: Ghosts’ has been long-awaited by fans. With the likes of Eminem and Megan Fox as spokespeople, its success is guaranteed.

Tina Palacios, Service Community Manager at Inifinity Ward said that the success of Call of Duty still surprises the people who work on it:

“When we’re hit with the stats in the office, we say ‘wow, okay, that’s really crazy.’ That so many people play our game makes us work so much harder, and we get more passionate about making sure we do the best work we possibly can, because we don’t want to let our fan base down. They’re really supportive and they’re going to be there for us when the game comes out. We want them to know that we tried our damned hardest to give you the best game possible. It’s a very emotional time for us tonight.”

The theme of this version is a devastated, post-apocalyptic America, in a world where guns rule and 100 million people have been killed.

For the game’s London launch, a soldier was invited to entertain fans as they queued.

Jamie and Katie Gardiner were among the fans queuing to buy the game at midnight.

“We needed it. We needed to get it as soon as it came out,” exclaimed Jamie. “We just had to get it straightaway, just to play it!”

Katie was equally excited about the release of ‘Call of Duty: Ghosts’:

“I’ve taken a week off work, so I can play it all week. So, I’m happy!”

The debate is ongoing. Each new war game is designed to be more and more realistic, which raises questions: should we be worried about this highly realistic video world, or can we live with it, in the name of fiction?

Controversy also lies in the addictiveness of video games based around shooting and war.

There are different versions of the game, with varying levels of censorship, depending on the age of the consumer.

Prices range from €53 for a censored version for 16 to 18 year olds, to €95 euros for an uncensored, adult version.

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