Apple, a brand which inspires almost cult-like loyalty, has brought out two new tablet products just in time for Christmas – the iPad Air and mini-iPad.
Never a company to disappoint its devotees, they had another surprise announcement up their sleeves.
“Today we are announcing that Mavericks is free,” beamed Craig Federighi, Apple’s Senior Vice President.
Its the first time the computing giant has offered its operating software free of charge, which may stoke hardware sales as their tablets face a fall from grace.
“There is a certain degree of saturation in developed markets for tablets,” explains Collin Gillis, a technology analyst at BGC Partners, “and that that is going to be a negative impact for Apple because the growth comes in emerging countries that is going to be areas that are more price sensitive.”
The slimline iPad Air and the iPad mini which features a high definition screen will retail at 499 euros and 399 euros respectively. Apple has chosen not to cheapen their brand by offering low-cost alternatives as their main competitors Amazon and Samsung have done.
Even so, the November 1 release date could still see the famous queues of Apple fans camping out in anticipation across the world.