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'Gummy Bear King' Hans Riegal who made Haribo a global brand dies aged 90


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'Gummy Bear King' Hans Riegal who made Haribo a global brand dies aged 90

Hans Riegal who made Haribo a brand known across the world, which according to its advertising slogan will keep kids and adults happy, has died aged 90.

The son of the founder he helped mastermind the company’s global expansion. He took over in 1946 and spent nearly 70 years at the helm. Hans Riegal became synonymous with the company’s much loved gummy bears.

Haribo is named after the first two letters in his name and the business’s home city of Bonn. (HA-RI-BO)

It employs around 2,000 people and recorded a turnover of just under 620 million euros in 2011.

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