Chocolates with a bite size picture of General Abdel-Fattah el-Sissi have gone on sale in Cairo boosting a campaign calling for the military leader to stand for the presidency.
Two months ago the general ousted former President Mohammed Mursi. New elections are expected early next year. Bihira Galal, is the co-owner of the Kakao chocolate shop which is selling the chocolates.
“I support el-Sissi in my own way especially after millions took to the streets to show their support to him in their way so I had to do my part by using chocolate,” she explained.
In his one major political speech after removing Mursi in July, the military leader said he had no political ambitions.
The group behind the campaign called “Complete your good deed” is aiming to collect 30 million signatures to convince el-Sissi to stand.
Rifai Nasrallah is the organiser:
“We are here today,” he said at the meeting to officially launch the campaign, “because we want you as a leader, a chief, and a president for Egypt. Don’t forget that you told the Egyptian people to ask and you will respond. Here we are asking you to respond.”
Analysts say el-Sissi’s support is propped up by a pervasive personality cult based on his success in uprooting an Islamist ruling elite.
Pop songs praising the general regularly flood the airwaves giving momentum to the campaign.