This summer Britain is being transformed into the world’s largest art gallery.
It is part of an innovative charitable project called “Art Everywhere” in which British art will be celebrated on billboards and other advertising spaces.
“It is great that you’re starting to see art throughout the capital. It’s making it accessible to everybody who wouldn’t normally go to the art gallery,” one design student told euronews.
Impressively, the organisers have managed to convince the owners of tens of thousands of prime advertising spaces to donate the billboards for free.
The hope is the two week project will give people a taste of art they may never have seen and encourage them to visit galleries or art shows.
Marc Sands, the Tate Museum’s Media and Audience Director, told euronews: “Art Everywhere is one of those brilliant ideas that come once in a generation. The idea is very simple. The idea is to ask the nation to vote on their 50 favourite artworks. Once they voted print them and put them on 22,000 advertising holdings across the country. It’s as simple as that.”
It is estimated 90 percent of Britain’s adult population will see the art works over the next fortnight instead of advertising.