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Hugo Boss celebrates 20th anniversary with interactive exhibition

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Hugo Boss celebrates 20th anniversary with interactive exhibition

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The German brand Hugo Boss has launched an exhibition in London called ‘Red Never Follows’.

The interactive exhibition at the Saatchi Gallery showcases versatile artistic pieces by 20 artists from around the world, as part of the brand’s 20th anniversary celebrations.

German artist Felix Bonowski created an interactive video projection using physical models.

He said: “One of the main ideas was to offer these different haptic (tactile technology) feedbacks to people who are touching something that’s not material.”

Italian artist Marco Barotti and Marco Canevacci developed ‘The Pulse of London’. In this exhibit, the sound of your heartbeat is amplified and played back in an immersive soundscape.

Marco Barotti, said: “It uses special vibrating speakers that make the whole inflatable [space] resonate, so actually the structure becomes the sound system and the fusion of the music piece.”

This interactive design by artist Elisa Strozyk is an innovative piece which blends cloth and wood. Named ‘Fading Red’, the quilt is intended to explore our sense of touch.

“ I found a technique to divide the wood into smaller pieces and then attach it to a flexible base. So the outcome is something like a hybrid between these two materials,” she said.

The ‘Cerebral Hut’ measures the user’s brain activity. The artist, Guvenc Ozel, wanted to explore how emotions effect the users own environment.

He said: “How can we physically manipulate this space by our thoughts? How can we actually transform the urban environment with our emotions?.”

The ‘Red Never Follows’ exhibition at the Saatchi Gallery is open now and runs until September 1.

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