US rapper Snoop Dogg opened the proceedings at this year’s Wireless Festival. The shirtless hordes of music fans were not turned off by the London heat wave and boogied on down at Queen Elizabeth Olympic Park, the site of the 2012 London Olympics.
Keeping the party rolling on day one US pop princess and enfant terrible Kesha performed in her inimitable style. Singing ‘Tik Tok’ – her ode to partying hard – she drove the crowd wild with a fanciful stage show.
Joining the headliners – Justin Timberlake, Jay Z and will.i.am – were up and comers such as Ben Haggerty. Known by his stage name Macklemore he came to London with DJ and music producer Ryan Lewis from Seattle. The two independently produced, recorded and released an album together last year called ‘Heist’ which reached number 1 on iTunes within hours of being released.
English rapper Wretch 32 joined the rap lineup. Two years ago he was nominated by the prestigious BBC Sound of 2011, a poll of music critics and industry figures to find that year’s most promising new music talent.
Australian rap star Iggy Azalea wowed the crowd as much with her fashion sense as her music. The Sydney born artist’s career went stellar after she uploaded freestyle videos to Youtube. The clips quickly achieved viral status and her star keeps on rising.
Lucky last day ticket holders were treated to a surprise performance by Barbados superstar Rihanna, who played out the festival in style.