Royal baby mania has been a winner for the bookies in the UK. All bets are on for the gender, name and delivery time for the third in line to the throne.
Princess Chardonnay has a 250/1 chance of a win, whilst the real heavy betters are looking at Alexandra or Charlotte if it’s a girl.
Bookkeepers are seeing unprecedented levels of activity as the due date approaches.
With a captive media outside the hospital, businesses are making the most of the free publicity.
The Times royal correspondent, Valentine Low finds the situation rather absurd:“When the media is desperate for information and there’s a complete dearth of information. No one knows when she’s going to give birth, no one knows when she’s going to come in, but they’ve got to be here. So they sit around waiting, getting bored, and all the parasites come and leech off them.”
A Spaniard living in London for years, Alfonso Ortiz feels the event has become a cash cow.
“It’s a lot of business going on. It’s a business – business for you, business for the others, business for the royal family.”
Cashing in on the royal birth has become an art form. Madame Tussaud’s in London has re-situated its wax models of William and Kate ahead of an expected rush of tourists when the child is born. However the museum said that it had no plans to make a waxwork baby to add to the exhibit.