Apple has reportedly applied for trademark status for the name ‘iWatch’ in Japan, Taiwan, Russia and Mexico.
The Japan application is to cover computers, computer peripherals and wristwatches.
The gadget maker’s chief executive Tim Cook has been under pressure to come up with more new products as the iPhone momentum starts to stall.
He has been coy, refusing to rule out the idea of a wearable computer for the wrist when questioned and some think the trademark registration could refer to an TV related product.
Cook recently told a gathering of tech and media executives that wearable products were ripe for exploration, but added he was sceptical, including about Google’s recently unveiled Glass which combines a mobile computer and eyeglasses.
“There’s nothing that’s going to convince a kid who has never worn glasses or a band or a watch to wear one, or at least I haven’t seen it,” Cook said.
Wearable devices are considered a potential area for hit products as smartphones such as the iPhone and Samsung’s Galaxy series are losing their ability to impress consumers and investors.
Samsung, which has leapfrogged Apple as the world’s leading smartphone maker, is also developing a wearable device similar to a wristwatch, a source with knowledge of the matter has told the Reuters news agency.