‘The Interns’ sees comedy couplet Vince Vaughn and Owen Wilson play a pair of unemployed techno-phobes, who follow a well-trod path and head out west, to the Silicon Valley.
There, they find Google – depicted as corporate America’s equivalent to the Emerald City from ‘The Wizard of Oz’ – and salvation.
For Vaughn, who also penned the film’s script, Google are a colourful success story in what has otherwise between a bleak period of austerity: “Unfortunately, I know a lot of people who didn’t just lose their jobs, but lost everything they did, it just disappeared. At the same time, you’re seeing Google flourishing and making opportunities. Their work environment also looks very different from any work environment I ever saw. I think that is why audiences are really responding to the movie. The movie is very funny and you get to go into this really exciting, other world. It is really about optimism and there is a lot of hope in the film that I think people are going to enjoy.”
Taking product placement to another level, Google’s ever-growing stable of products feature extensively, whilst the word ‘Google’ is twisted into every possible permutation – noun, verb and adjective – and peppers the film’s dialogue. There’s even room for a cameo from Google-founder, Sergey Brin.
Given Google paid nothing for this free advertising, it is perhaps unsurprising to hear their executives happily cooperated throughout the production, inviting cast and crew to their Mountain View headquarters in California.
For director, Shawn Levy, it was a symbiotic relationship: “They thought the notion of Vince Vaughn and Owen Wilson as interns, very age inappropriate interns, at the company, was funny. We made clear that we had to have autonomy over the story and that it might be R-rated. They said they just wanted us to make it funny, warm-hearted and not mean.”
Levy certainly doesn’t let them down. On the contrary, he offers a feature-length hosanna to the company, its products, philosophy and politics. In turn, the film also manages to seamlessly breeze over accusations that Google tramples copyrights, stifles competition and abuses its tax obligations.
Publicity-wise, the film could not have been released at a better time. In the same week Google are being roundly pilloried for allegedly providing the US government with full access to their users’ private data, ‘The Interns’ is available for public viewing.
You can Google it.
- 1euronews live TV - News | euronews : the latest international news as video on demand
- 2Syrian refugee tripped by shamed camera woman is named
- 3Hungarian camera woman caught on video kicking and tripping migrants could face jail
- 4Hungarian reporter who tripped migrants apologises for her actions
- 5NASA discovers evidence of “liquid briny water” flowing on Mars
- 6Latest News Bulletin
- 7At least 220 dead in stampede outside Mecca, Saudi Arabia reports
- 8Egyptian billionaire offers to buy Mediterranean island to house refugees
- 9International breaking news | euronews online world breaking news in video
- 10Denmark: launches anti-migrant ad campaign
- 11Hungarian camerawoman fired after being filmed kicking migrants
- 12Why aren’t rich Gulf states welcoming Syrian refugees… or are they?
- 13Spain: Catalan President faces ‘civil disobedience’ charges over breakaway vote
- 14Banzai back in the vocabulary as Japan passes law allowing combat deployments
- 15Exclusive: shipwatchers chart Russian hardware heading into Med
- 16Why aren’t rich Gulf states welcoming Syrian refugees…or are they?
- 17International news | euronews, latest international news
- 18Which European countries offer the most social benefits to migrants?
- 19What the top tweets worldwide are saying about #refugees
- 20[Live] Catalonia: separatists heading for clear win in crucial elections