Nokia’s boss Stephen Elop has fired another shot in his battle to make up lost ground as rival smartphone makers trample over Nokia’s market share.
The Finnish telecoms giant has bet big on a lowcost business model, selling cheap internet phones aimed at emerging markets, and has now unveiled a new mid-range Asha phone in India, costing 75 euros. India is vital for Nokia, its second-biggest market, and one of the few not bleeding red ink.
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