BREAKING NEWS

Now Reading:

Nokia heads for bargain basement to shore up Indian market


corporate

Nokia heads for bargain basement to shore up Indian market

Nokia’s boss Stephen Elop has fired another shot in his battle to make up lost ground as rival smartphone makers trample over Nokia’s market share.

The Finnish telecoms giant has bet big on a lowcost business model, selling cheap internet phones aimed at emerging markets, and has now unveiled a new mid-range Asha phone in India, costing 75 euros. India is vital for Nokia, its second-biggest market, and one of the few not bleeding red ink.

Every story can be told in many ways: see the perspectives from Euronews journalists in our other language teams.

Next Article

corporate

Toyota exceeds expectations and doubles its profits