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Six EU countries take action against Google's privacy policy

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Six EU countries take action against Google's privacy policy

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Regulators in Google’s largest European markets are taking joint action to try and force the company to overhaul its privacy policy.

Led by France, groups in Britain, the Netherlands, Germany, Spain and Italy agreed on Tuesday to take part in the action.

The regulators claim Google has failed to make concrete changes to its privacy policy, leaving customers in the dark about the information the company has about them and how long it is kept.

Last year the search giant merged 60 separate privacy policies into one universal procedure.

Officials from Google Inc. have said the policy was a necessary — and legal — streamlining.

Privacy experts say Google’s ability to gather and combine user data is key for the company, whose search engine has about 95 percent market penetration in Europe.

Associated Press