The 47th edition of the Super Bowl takes place on Sunday and pits the San Francisco 49ers against the Baltimore Ravens in New Orleans, Louisiana.
But as like in previous years the build up to the most watched US telecast is not all about the teams, players and coaches.
At a cost of about four million dollars for 30 seconds highly-anticipated Super bowl adverts are creating quite the buzz as companies also look to cash in on the championship game.
Ann Mukherjee, senior vice president and chief marketing officer of Frito-La North America, said: ‘‘This is the holy grail of advertising. And so when you get on that stage and everyone is watching, it’s almost a sport in itself, advertising. And when you come out a winner, you are just as big as the team that won the Super Bowl itself right, so its huge.’‘
Due to the stratospheric cost of placing an ad it’s usually the same advertisers involved every year.
And although celebrities and humour remain the tried, tested and successful theme businesses are now including social media in the mix not only to promote the product before and after the game but also to gage viewers reactions to the ads during the match.
Peter Shankman, Marketing consultant and CEO of Geek factory said: ‘‘You’ll know immediately if your ad has any sort of success by whether or not it’s trending on Twitter. Twitter is a boon for advertisers in the respect that they can see in real time if that ad is working, what people are saying and of course Twitter’s top trending lists right to the right on the homepage of Twitter show you what’s working and what’s not.’‘
Sunday’s game promises a television audience of over 100 million people and despite the cost of some 4 million dollars per 30 seconds most advertisers and viewers will agree that its money definitely well spent.
Copyright © 2014 euronewsMore about:
- 1euronews live TV - News | euronews : the latest international news as video on demand
- 2Sweden becomes first EU country to recognise the Palestinian State | euronews, world news
- 3Italy swamped by flash floods | euronews, world news
- 4Back to School for Romania’s new First Lady | euronews, world news
- 5Turkish president Erdogan unveils his new palace of a thousand rooms | euronews, world news
- 6India PM Modi appoints Yoga minister | euronews, world news
- 7What will you ask US Senator John McCain? | euronews, world news
- 8[Live] Rosetta’s Philae lands on comet 67P and enters the history books | euronews, world news
- 9Vladimir Putin most powerful man in the world – Forbes | euronews, world news
- 10European e-revolution people rise up | euronews, world news
- 11International tv news | euronews: European and International tv news bulletin
- 12Revealed: Europe’s capital cities where it’s hardest to be a foreigner | euronews, world news
- 13Where is the best place in Europe for women? | euronews, world news
- 14Nadia Comaneci: gymnast of perfection and defector | euronews, the global conversation
- 15Putin plans to leave G20 talks early amid Ukraine pressure | euronews, world news
- 16Philippe Starck: ‘Words like longevity and legacy have become almost avant-garde’ | euronews, the global conversation
- 17US says ISIL makes $1 million-a-day selling oil – even to enemies | euronews, world news
- 18International news | euronews, latest international news
- 19Syria: Islamic extremists pledge to press ahead with battle for Kobani | euronews, world news
- 20World news video | euronews the latest world news online | breaking world news video
Wires > Sport
- 20:31 CET Gael-force Monfils blows France back into final
- 19:39 CET Nimes chief quits amid match-fixing allegations
- 19:38 CET Triesman condemns FIFA as rogue state, calls for boycott
- 19:36 CET Rosberg needs Williams to pick up speed
- 19:32 CET Zidane coaching ban overturned
- 18:28 CET No backward steps for Koeman’s attacking Saints
- 17:33 CET Liverpool’s Rodgers unfazed by Selhurst Park return
- 16:28 CET Advantage Hamilton in Abu Dhabi practice