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Jaguar Land Rover puts its foot down


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Jaguar Land Rover puts its foot down

The British car-maker, owned by the Indian group Tata Motors, has announced a 30% rise in sales for 2012.

Jaguar Land Rover has sailed through the financial crisis and will be one of the stars of the Detroit Motor Show which opens this week, against a gloomy outlook for the Europeans, but positive signs across the Atlantic.

Jaguar Land Rover stepped on the gas in China in particular, thanks to its link-up with Chery Automobile.

The two car-makers have started work on a new factory that should be up-and-running next year. China has already become its main market, just ahead of the UK and the United States which has just kept on growing for three years.

And one ray of hope at home from this rising star, Jaguar Land Rover has announced 800 new jobs at its Solihull plant in central England to keep pace with the rampant demand for its cars in the world’s emerging markets.

It is all good news for the parent company, Tata Motors. The Indian conglomerate bought Jaguar from Ford in 2008, a prestigious brand that proved it knew how to reinvent itself skilfully.

Nevertheless Tata shares in Frankfurt slipped slightly on Monday.

But that is nothing to worry the analysts. For 2013, the outlook is just as positive with some eagerly- awaited new models, like the latest sports offering, the F-Type, unveiled a short time ago in Brussels.

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