Many Europeans suffering economic hard times have been waiting anxiously for the winter sales, to finally see prices fall to levels they can afford. Spain’s sales started on Monday. TVE reported on balancing needs with tight budgets.
The French have less overall pressure to take care with their purse strings than the Spanish, but low and middle income earners have also seen their purchasing power erode. Here was France 2 television’s report on families that only buy during the sales.