Spice mania descended on London with the premiere of the ‘jukebox musical’ Viva Forever! based on the songs of British girl band the Spice Girls.
All five of the former bandmates were there, although Victoria Beckham – Posh Spice – attended seperately with her family.
Written by Absolutely Fabulous’ Jennifer Saunders, it tells the story of a girl band who pursure stardom on a reality TV series.
It was produced by Judy Cramer, who was behind the hugely successful ABBA musical Mamma Mia.
The Spice Girls achieved global fame almost overnight with the release of Wannabe in 1996. But less than two years later Geri Halliwell – Ginger Spice – had left, although the group continued for another two years.
Their debut album Spice sold more than 28 million copies worldwide and they are still the best-selling female group ever.
Early reviews have been largely negative, claiming the Spice Girls’ back catalogue of songs is just not strong enough to support a West End show.
But with some five million euros worth of tickets already sold, it seems the fans disagree.