Social networks, online marketing and mobile technologies were all the buzz at the Electronic Business Group (EBG) event in Paris on Wednesday, November 14th. Hundreds of senior marketing and digital leaders from Europe’s biggest brands gathered for the occasion under the cast iron arches of the “Grande Halle de la Villette.”
An international crowd of guests and speakers came to learn from one another and share experiences. “The guests working for multinational brands offer interesting feedback on this year’s topic,” Mobile, Social & Big Data, Benjamin Glaesener, EBG General Manager told euronews.
“EBG was born in 1998, at the time of the internet bubble to offer a neutral place for discussion and exchange” to large corporations when many of them hopped onto the digital wagon, Glaesener explained. The mission lasts to this day, and gets frequent updates with innovations like social networks. For instance, on Wednesday, James Quarles, Facebook EMEA regional director gave a keynote speech on branding on Facebook.
Among the other digital big shots present at the event is Yammer, a tech company that sets up internal private social networks for over 200,000 corporations worldwide. This success led Microsoft to acquire Yammer in June 2012 for 1.2 bn dollars.