It may be looked down on by many wine experts but every year Beaujolais Nouveau still gets the world’s tills ringing.
This year’s annual tapping the barrel took place at the stroke of midnight in Lyon, one of France’s largest cities.
Under French law, the new supply can’t be uncorked until the third Thursday in November.
But while its popularity has declined over the years, Beaujolais Nouveau still sells to 110 countries.
Clearly, people love it:
“Every year, French people say it tastes of a certain fruit. It could be strawberry, it could be cherry. Nonsense! It always tastes the same. It tastes the best,” said one drinker.
It takes just two months from picking the grape to the production of the first bottles.
This year, production is down by about a half because of a rotten summer.
And in Britain, sales have slipped from three-quarters of a million bottles in 1999 to little over a hundred thousand last year.