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Ikea apologises for removing women from Saudi catalogue

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Ikea apologises for removing women from Saudi catalogue

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Ikea shoppers in Saudia Arabia may have noticed something unusual about the Swedish furniture giant’s latest catalogue.

All the women photographed for the brochure have been airbrushed out of the Saudi version.

Women are segregated from men in the country and required to cover up in public.

Ikea took the decision to respect those cultural standards.

The company has since issued a statement saying it regrets deleting women from its brochure.

It said: “We should have reacted and realised that excluding women from the Saudi Arabian version of the catalogue conflicts with IKEA Group values.”

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