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Asian fashionistas help Prada profits


Asian fashionistas help Prada profits


Italian fashion house Prada has posted a nearly 60 percent increase in net profit for the first half of the year.

Analysts say wealthy Asian consumers have helped the Milan-based firm make 286 million euros in the six month period. But the company was forecast to hit 290 million euros.

Greater China sales rose more than 50 percent to 334 million euros.

Prada along with other European designer firms have become increasingly dependent on China’s luxury market, which some experts think is weakening because of government efforts to cool the economy.

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