There will be no more scrambling for seats as budget carrier easyJet said it will allocate specific places for passengers on its planes from November.
That follows a successful trial this summer. Following that 70 percent of travellers said they preferred it to easyJet’s current system, which is mostly first-come-first-served.
The move means a narrowing of the gap between traditional airlines and low-cost carriers.
Faced with jet fuel prices near record highs at the same time as rising tax and airport charges, airlines are under increasing pressure to come up with ways of attracting passengers.
In July easyJet upgraded its profit forecast and said it had benefited from strong demand after a wet start to Britain’s summer season.