Auctioning Used Olympics Merchandise Easier Than Selling Match Tickets

The London 2012 Olympic Games may be coming to an end but its memories will live on forever with the launch of an official Sporting Memorabilia programme.

This programme is auctioning a variety of used merchandise from the Games in an effort to “create meaningful connections between the Games and consumers worldwide,” according to the auctioning website.

The memorabilia range includes basketballs, pairs of gloves, photos signed by athletes, mascot sculptures, ceremony torches, costumes and even official result sheets.

Of the sold items, the highest bid was for a London 2012 torch signed by Bradley Wiggins, the British track and road racing cyclist. The torch was sold for £13,010. Also much in demand was a basketball used in the men’s final, valued at £3,010.

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