Britain has gone Olympic bonkers and the hunt for precious tickets has reached pandemic proportions.
Outside the outlets people from across the globe spend hours queuing for a golden ticket.
They are almost as sought after as those issued by Willy Wonka.
Patience is a virtue in the hunt for a ticket as explained by those standing in line:
“It’s one of the only places where we can can get tickets. So that’s it – you have to wait and then hope to get a seat in the stands.”
“I have been waiting for hours to get a ticket for the Olympics, it’s a once in a lifetime dream.”
“We really want to see the athletics, we really want to get inside the Olympic stadium. So I think we will probably be prepared to pay 200 pounds a ticket.”
“I have been waiting for nine hours to get in and its all worth it now, we will get to see Usain Bolt, our hero, so good.”
For the ticketless it is a queue for a view.