Apple has been ordered to release advertisements saying ‘Samsung did not copy the iPad’ in a latest British court ruling over the ongoing patent battles between the two technology giants.
The instructions from High Court Judge Colin Birss stated the advertisement should be posted on Apple’s website for six months as well as be published in major UK newspapers and magazines.
This announcement follows last week’s ruling when the judge said Samsung could not have copied Apple because the South Korean company’s Galaxy tablets were not ‘as cool’ as Apple’s iPad, even if they seemed similar.
During the ruling, Samsung had asked the court to stop Apple from continuing to claim that its design rights had been infringed. But the judge rejected this request saying Apple was entitled to its opinion.
Apple went on to release a bold statement which claimed that the resemblance of Samsung’s latest products to Apple’s iPad and iPhone could not be a coincidence.
“This kind of blatant copying is wrong and, as we’ve said many times before, we need to protect Apple’s intellectual property when companies steal our ideas,” the company added.
Some believe this move will provide free publicity for Samsung since Apple’s adverts have always refrained from mentioning any of its rivals.
But Apple will not give up so easily. The company’s lawyer said there would be an appeal against the ruling.